Thank you for your comment, we value your opinion and the time you took to write to us! Positioning complexity as the villain of success, Segall focuses on the importance of simplicity. When I first decided to buy this book, I assumed I assumed I was wasting my money on another fluff book. Finally, Segall’s style is extremely conversational and often humorous. Apr 30, Pages.

insanely simple kenny segall

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Segall’s admiration for Jobs created a narrative-style book, full of stories that allowed the reader ximple see how Job’s worked and what in turn worked for the company. Books by Ken Segall.

This sounds arrogant, but the point is that not only does Apple trust itself, it knows how to keep things simple.

Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. lnsanely

Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall

Consider this from a chapter called Think Small. In the end this book was not worth my time to finish, and I did not get much out of what I did read. It’s quite possibly the most important marketing book since Purple Cow: For Segal, Simplicity with a capital S is a universal value. It was all down to his obsession with simplicity, writes Ken Segall, the ad man who devised the famous “i” prefix in Apple’s product names.


Book Review: Insanely Simple by Ken Segall

For example, one of the chapter title reads, ‘Think Motion’ and another ‘Think Phrasal. Some great stories in here. Obviously he liked what he saw when he got the model back, and he must have received positive reactions from his inner circle. Aug 01, Simpld Furtado rated it it was ok Shelves: Apr 26, Pages Buy. To me Ken Segall seems to just take advantage of inwanely fact that he worked with Jobs and saw him hitting every body with the “simple stick”.

insanely simple kenny segall

Yes, this book is that good. Simplicity is credited tremendously to Segapl success. An obvious admirer, the author does not flinch from pointing out Jobs’s mistakes, showing that simplicity does not come easily.

Buy for others

A book that is white and glassy. Other companies believe in inclusivity. Steve was in a sociable mood, so we chatted it up for a few minutes, and then the meeting began.

Have I learned something? It’s an easy read, a book you can finish in one sitting. The author makes a compelling case and illustrates the book with many vivid examples pulled from his memory banks.

No trivia or quizzes yet. Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.


But he avoids being didactic, providing an entertaining perspective on how Apple typically gets it right, citing Jobs’s insistence on straight talking, foolproof designs and memorable slogans, and his aversion to overstaffed meetings and big-company culture. Apr 15, Prayag Panchwadkar rated it it was ok.

insanely simple kenny segall

While it held few surprises for me, an admitted Applrophobe, to read it in black and white. This book presents the opportunity for an opportunistic manager to give his bottom line a shot of steroids. It’s far more common than one would imagine, as Phil Rosenzweig pointed out in his book The halo effect– and the eight other business delusions that deceive managers.

A book that is knny and iconic. Mar 13, Mykolas rated it did not like it. But, as the predominant explanation for Apple’s success, or as the single most important tool for success, I am not sure it’s convincing enough.

insanely simple kenny segall

Jul 21, Jmswtsn rated it it was ok. As a message, it’s great.